Womenswear retailer Reformation opened its new London flagship store in Covent Garden at 27 King Street on June 10.

The 4,359 square foot space in Covent Garden is Reformation’s largest store in the UK, following the success of its first London store in Notting Hill in August 2019 and Shoreditch in December 2021.

The UK flagship is being designed with Reformation’s sustainable ethos with a focus on natural and recyclable materials, including vintage furniture and eco-friendly fabrics that have been chosen to highlight the architecture of the space.

We have followed our clients sustainability drive and designed our structure with minimum embodied energy using latest technology available, reusing existing structure where possible.

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